AMORPH.aero: Successful Installation @ Helsinki Airport

Airports worldwide face significant growth figures in passenger numbers. IATA (International Air Transport Association) expects 3.8 billion passengers traveling by 2030. For airports, this leads to a challenge, providing the required infrastructure for smooth passenger handling. Airport expansions and infrastructure programs need to be planned years ahead. In the meantime, it is necessary to ensure the most efficient use of resources and facilities. Especially during the day of operations, efficient handling of resources depends very much on updated information and the capability to react to sudden changes. Empowering operations to plan ahead for the upcoming hours, Amorph Systems is the first provider of operational simulations, forecasting what is going to happen in the whole terminal environment. This keeps operations managers in the driver seat of their decisions to prevent disruptive situations before they occur.

Helsinki Airport

Helsinki Airport, operated by Finavia Corp., is Finland’s main hub and a strong transfer connection between Asia and Europe.  Due to its geographical location, Helsinki is the quickest route between Asia and Europe, serving several routes to Japan, China, Thailand and others. 18 million passengers travel via Helsinki Airport. Based on this growing demand, Finavia has plans to extend in the future he airport capacity to handle more than 30 million passengers per year. Helsinki Airport has not only ambitious plans to grow, in parallel they want to offer a first-class service to their passengers. Keeping waiting times at security at a minimum, establishing easy wayfinding and inspiring areas to spend time, Helsinki is creating a key differentiator to ensure continuous growth in the future.

Amorph Systems in Stuttgart, Germany, has proven to be a trusted international partner offering professional software solutions and consulting services for air and ground transportation, logistics and high-tech manufacturing. Its portfolio includes advanced control, simulation, forecasting and optimization solutions, allowing our clients to better manage and plan their business operations. Besides the state of the art control and modeling techniques, these solutions require sophisticated visualizations and user interfaces fully integrated with the customer IT systems. With AMORPH.aero, Amorph Systems offers an aviation specific platform tailored to the needs of airports, from planning to operations, taking the rising amount of available data into account.

The AERFOR-Project is granted within the European Union’s HORIZON 2020 SME Instrument phase 2. The main targets of the project are to show the capabilities of AMORPH.aero, the operational simulation platform, to airports and to develop AMORPH.aero into an innovative standard software solution for further and strengthened commercialization within the European and International market. Various partners from the aviation industry such as Finavia, Fraport AG, Zurich airport and the DLR are part of the project.

Finavia was the first AERFOR trial partner. The project in Helsinki consisted of various areas from operational simulation to support the terminal operations managers, to planning solutions for short-, mid-, and long-term planning. The base installation of AMORPH.aero at Finavia helped to further standardize the solution and implementation process. With additional functionalities, the project achieved to set-up a groundbreaking solution which is the first of its kind. In the future this will include also various use-cases on top of operational control, like advertising and retail and thereby, Amorph Systems and Helsinki Airport together will show the full capabilities of AMORPH.aero.

See what the participants say about the project:

“The installation at Helsinki Airport has shown the full potential of simulation through all stages of operational and planning processes. We are delighted about this fruitful partnership with Finavia, which shows a similar mindset in being creative and innovative. Finavia wants every day to improve life for its passengers, so we do for our customers. The created solution is a milestone and will play a key role at Helsinki Airport to improve their daily operations and in a long-term, by added flexibility, a significant business value. Together we already made an impressive journey and I am very curious about what is going to come in the future.”

Andreas Hofmann, Director Business Development at Amorph Systems.

 “From the outset, it has been a very ambitious journey with the purpose of building us a capability to see into the near and more distant future, and utilize this capability for better capacity planning, resource allocation, terminal operation and more relevant passenger communication. To fulfill these expectations across multiple dimensions would not have been possible without the committed and highly talented Amorph team, with whom we had the privilege to work with. Now, we have a strong solution running, with a truly inspiring roadmap that will hopefully take the Helsinki Airport experience to new and unseen heights.”

Eero Knuutila, Head of Service Development at Finavia

Is more security needed at airports?

On March 22, terrorist attacks at Brussels airport have been a sad and incomprehensible incident which caused a shock for all of us. I am still in deep thoughts to the effected relatives, friends and all citizens.

Working in the aviation industry we know that airports and aircrafts are suspected targets for terrorists which leads automatically to the discussion of the adequate safety and security measures.

Security standards like in Israel with several pre-controls and observations, are always seen as the highest standard to protect passengers in the airport environment. Currently this or at least some similar procedure is applied at Brussels airport for the time being. Other airports do currently not seem to have raised their security standards nor the responsible police units claim to require this. The 100% approach is not feasible. We all know that this can always happen again. But maybe it is the right time for every airport to challenge the own procedure together with the responsible governmental units according to possible improvements.

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In the end this will be a very complicated assessment between security and continuous flow and capacity at airports. In any case it makes sense to proof how new security standards can be applied without loosing operability. By simulating these new procedures, this can help to get a clearer picture about the effects and results when new processes shall be integrated into the existing flow. We from Amorph Systems will be happy to help when it comes to analyzing future capacity at airports.

BREXIT FOR AVIATION – WHATS´S NEXT?

After the decision of the referendum in UK to leave the European Union, one big question is also about the future impact on the Aviation industry. The dramatic drop of Airline shares during the past weeks show clearly, that the Brexit is not only troubling UK Airlines and Airports, but also European ones.

There are sveral constraints which will effect the Aviation market by this decision. First of all it should be the main target to establish as soon as possible an outlook for the economy about the next steps to go. Securing the state-of-the art thereby seems to be the best outcome for all participants.

ECAA

The European Common Aviation Area (ECAA) is the agreement initiated in 2004 to grant access to the European Aviation market to the EU member states and it´s neighbours part of this agreement. Currently this includes 27 states which profit from ECAA being the regulatory instance in negotiating flight regulations between ECAA and other states and territories. Getting back to ECAA seems to be the most reasonable way for UK as this would grant access to the single european sky and economic market. In this case UK would have to align with EU principles defined to join the ECAA as it has done with other members, not being part of the EU (e.g. Norway). A strong economic cooperation and probably also the freedom of movement could be set as pre-conditions for this agreement which could lead to recurring discussion about immigration to the UK.  Additionally by not being a EU member state, UK lowered now their own position as only EU members are able to have influence on the policy applied by ECAA.

Bileteral agreement with EU

For sure the UK could also set-up a bileteral agreement with EU to negotiate about the aspects of air transport like the “Swiss model”. This would require the willingness of both parties to do so and could end up in a process taking several years to come.

Beside this, UK must also renew agreements with other air traffic regions like the U.S. which was handled in the past by ECAA in mission of it´s memeber states.

Single Agreements with each member state

A possible Option, but pretty unlikely to come, is the negotiation with all single EU member states about the principles of air transport. This process would be very time consuming and can´t be the way to go forward. On a political aspect this would also neglect the EU and it´s existing bodies and agreements which contradicts the aproach of the past years.

Uncertainty remains

…unless there is a clear way and signals by both, the UK governement and the EU comission about the preferred way to go forward. So far, the market will keep volatile and unstable, effected by this uncertainty caused by the general economic conditions and the currency rate of GBP to EUR. Actually both, the UK and the European market will suffer regarding passenger numbers and freight volumes in a time of recreation after the last downfalls after the financial crisis.

If you like to get some more insights please have a look at this link http://centreforaviation.com/analysis/brexit-up-in-the-air-implications-for-aviation-if-the-uk-votes-to-leave-the-european-union-262860

ARE YOU GOING TO INVEST IN PAX TRACKING TECHNOLOGY SOON ? STOP & READ BEFORE WASTING MONEY

Since some years, device tracking technologies flood not only but also the aviation market to get insights about consumers. Whether you are visiting a shopping centre, your supermarket or an airport flying from: if you carry on your smartphone, your data is used to get insights about your behaviour. This information is normally used for analytics and optimization of offerings & services. Supermarkets are testing their campains by getting insights how successful certain product placements are. In the aviation world mostly airports try to evaluate dwell & waiting times at certain check-points. Now this could be over soon!

logo_enDuring May this year, after quite a long working period over years, the new directive for data privacy & protection (GDPR) EU2016/679 passed the European commission. This law which intense to protect the private user data in the digital world, could change the before mentioned use cases dramatically. The industry has two years’ time until May 2018 to adopt to these new regulations and requirements to ensure the data privacy laws.

http://ec.europa.eu/justice/data-protection/

Let me give a very brief overview of the most important changes which will affect the aviation industry:

No Device Allocation / Tracking without permission

how-does-ppc-tracking-workConcerning the aspect of device allocation with the intension to re-use for consumer analytics, this won´t be allowed, even in an anonymised way, without the explicit permission of the user beforehand. This means that every user must be informed via text message about the tracking request, with the option to decline (Opt-out). This will create a high effort to ensure this pre-notification and additionally will probably reduce also the penetration rate as it is obvious that some users won´t allow to use their allocation data for any other purpose than their own location services.

Worldwide validity

worldwideA very important change is that this directive hast to be applied by all companies offering services in the EU. Instead of the past situation, where the county member´s data privacy legislation came into account where your corresponding headquarters was allocated in the EU, this will create stability in terms of a unique regulation for all county member states. In addition, every company from the U.S. to China (or anywhere else) must apply this data privacy rules when offering services in the EU. This is a huge advantage to ensure equal competition with European companies.

Higher penalty fees

money-fine400x310Also the fines for violation against this regulation have been increased within this directive with up to 4% of the yearly revenue or a maximum of 20 Million Euro. If you wondered until now why you should pay attention to this regulation, now you know. These fines could extremely harm your business either you are a small vendor, or a large company group. The commission also makes no difference here whether the violation is caused by the head company or any subsidary of a company group.

How to react?

As this EU law came into force in May this year, all respective companies / institutions have two years’ transition phase until May 2018 to apply these rules. The EU commission suggest for bigger companies also to ensure internal data privacy officers taking care for the appliance. Specifically for airports it is quite manageable, as they rarely obtain data from passengers directly with some security relevant exceptions. Just in case you already have installed, or are thinking about, passenger tracking technologies to measure waiting times at security, or to get insights about retail behaviour: be careful. The concept to use the passenger´s device to do so won´t be a practical way in the future.

eudpcIf you decide for Amorph Systems, all our solutions are compliant with the upcoming laws and regulations. With our unique forecasting technology, we make sure that you won´t lose analytic capabilities and predictive insights about passengers and consumers and all this without tracking them. You want to know how? Then just ask us under info@amorphsys.com and we will be happy to assist you.

www.amorphsys.com I www.amorph.aero

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PTE 2016 in Cologne – Review

This year PTE had been an amazing event with more people coming to our booth than ever before. Why was it like this? Maybe just by fortune? What we recognized is that lots of companies in the meantime swapped to the topic of “passenger flow control”, so this seems to become a major topic within the next years to come. After talking for years now about the advantages of pro-active decision making for terminal operations the market developed and grew. Actually this requires to have a closer look at those concepts and technologies behind, when talking about flow-control.

MEASUREMENT & TRACKING

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There are several companies providing different technologies for measurement and tracking. To be clear: there is no solution like “one fits all”! It always depends on the business processes to be served and the data required for that. That makes an overall full-coverage approach quite expensive and a long lasting program. As experts in the area of passenger related data handling and analytics, Amorph Systems can give you clear advice in the usage of the right technology at the right place. This expertise will allow you to streamline your projects and guarantee that no over-sizing of a certain technology is done.

PROCESS AUTOMATION

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The past years showed how big the opportunities of process automation are.
Baggage handling, border control, check-in are just some examples where the industry developed in a fast manner from manual to automated driven business processes. Always keeping the passenger service as a centric element in mind, smoothing processes and enhancing capacities. A key result is, the production of data once again. As the manual step was not connected, the automated is, and it is able to store essential information about passengers and their behavior.

AODB & RMS

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From a logical point of view it makes sense to integrate terminal operation related functionalities and requirements into an AODB (Airport Operational DataBase) or AMS (Airport Management Solution). The aircraft is still the main driver for the throughput of passengers at an airport. On the other hand side aircraft handling differs in so many aspects from passenger handling that it soon gets pretty clear that we are talking about different worlds here. So should be treated the technologies to support those processes. It is more important to have the proper tools on board and let those communicate to each other, than getting everything out of one hand despite it seems to be the easiest way. Otherwise the problems will come afterwards. Especially from an overhead view like the Total Airport Management approach, the linking of these applications gets even more important to let them run different scenarios to compare and evaluate decision making on all necessary criteria. So make sure you have the right tool-set from the beginning. Amorph Systems collaborative platform is able to build up the communication streams between all of them. On top you can run simulation & optimization to create the overall picture.

BUSINESS INTELLIGENCE

Business Intelligence

The area of business intelligence is also affecting the aviation industry more and more. Airports realized that with the growing amount of data this leads to create internal knowledge in forms of organizational structures and applications used for. Instead of BI companies that address standard applications for diverse branches we believe it makes more sense to select business related solutions that already cover aviation specific requirements. Did you know that Amorph Systems operational solution in Frankfurt was originally launched as a BI solution? The analysis and preparation of data is an essential step in moving from reactive decision making to a pro-active approach. This ensures to get the best out of your data and enrich the information with the best-in-class algorithms to set up predictive patterns. Ask as for more information about this.