Amorph Systems is delighted to announce the start of their EU-funded project “AERFOR” at 1st of November 2016 which is granted within Horizon 2020 SME Instrument phase 2.  Horizon 2020 is the biggest EU programme for research & innovation with 80 billion Euro spent between 2014 – 2020. This flagship programme of the EU aims to bring innovative ideas from lab to market to ensure global competiveness. Especially through a dedicated SME instrument, Horizon 2020 funds high-potential innovation, which offers seamless business innovation support under the section Societal Challenges and the specific part Leadership in Enabling and Industrial Technologies (LEITs).

Selection of Excellence

At the call Amorph Systems participated there have been lots of companies sending their ideas and businesses how to improve within the variety of different areas offered by the EU to support. The acceptance criteria were high, but Amorph Systems managed to be under the 5%, or within the 48 out of 969 companies, that have been selected. The Horizon2020 commission highlighted especially the excellent preparation and foreseen impact of the innovation provided by Amorph Systems on the European market towards global challenges.


The idea of AERFOR  – Advanced Forecasting System for Proactive Airport Passenger Flow Management

Airports, especially in Europe, are facing a common problem of increasing passenger numbers versus limited space and capacity. In the long term, new infrastructure must be built to cover this demand. Until a new building is up and running it takes years’ where the existing capacity should be used as efficient as possible. This requires smart and innovative approaches which enhance of operating on the highest possible productivity.

During the last years, the engineers at Amorph Systems developed the innovative software product For airport operators, the software continuously forecasts passenger flows in airport buildings for a certain period (24 hours forecast in a rolling mode every 3 minutes). The system has been developed for the reference customer FRAPORT and is very successfully implemented in the large airport of Frankfurt since summer 2011. Because of the great success of at Frankfurt airport and very positive feedback from several big international airports, shall now be further developed to a fully featured standard software product and established successfully into the European and International market.

AERFOR Phase 1 – Feasibility Study

Therefore, as a first step, during timeframe from October 2014 until February 2015, Amorph Systems conducted a feasibility study including a business plan for that clearly defines the conditions, strategy and measurements for the going-to-market and business development.

During the creation of the feasibility study for a lot of know-how about the market and business situation as well as the requirements according to forecasting and prediction solutions within airports were collected and thus a sound technical concept and business plan have been created.

Aerfor Phase 2 – Preparation for Commercialisation

The next step consists in realizing this business plan and bring the solution successfully to the European and international market. Especially winning pilot customers will be one of the most important targets to be reached within the next 2 years.

Benefits for Airports

As part of the implementation at a customer side there have been identified several benefits, which lead to a monetary and quality improvements:

  • Accurate and always updated information of future passenger flows in the entire airport to prevent future problems. This information can be used for the reduction of waiting times at check points by means of active interventions (e.g. flight gate changes, bus gate changes, active re-routing of passengers through changes in route indications, etc.).
  • Optimization of resource capacities (e.g. personnel at process points) and thereby significant cost savings.
  • Better use of available resources and by that the possibility to reduce, to delay or to completely avoid investments in infrastructure (e.g. omit construction measures).product_benefits
  • Fast and right-on time plan adjustments in case of flight delays or other disturbances in the airport operation.
  • Significant increase of customer satisfaction through the possibility of proactive control of passenger flows and avoidance of queuing at service points.
  • Increase of retail sales through “relaxed” passengers and active control of passenger movements.


The utilization at airports depends strongly on the internal procedures with other stakeholders like Federal police and security companies. In general there is a rising demand to interact within Airport Operational Control Centres (AOCC) between all relevant parties. Therefore, it is strongly necessary to work on common data for planning and operational decision making.flow

Based on our innovative approach to support the interactive decision process at airports, we are proud to be part of the European framework for research & innovation to make Europe smarter to ensure European companies deliver first class technology to the world.

If you want to learn more about our AERFOR project, please don´t hesitate to get in touch with us.


Since some years, device tracking technologies flood not only but also the aviation market to get insights about consumers. Whether you are visiting a shopping centre, your supermarket or an airport flying from: if you carry on your smartphone, your data is used to get insights about your behaviour. This information is normally used for analytics and optimization of offerings & services. Supermarkets are testing their campains by getting insights how successful certain product placements are. In the aviation world mostly airports try to evaluate dwell & waiting times at certain check-points. Now this could be over soon!

logo_enDuring May this year, after quite a long working period over years, the new directive for data privacy & protection (GDPR) EU2016/679 passed the European commission. This law which intense to protect the private user data in the digital world, could change the before mentioned use cases dramatically. The industry has two years’ time until May 2018 to adopt to these new regulations and requirements to ensure the data privacy laws.

Let me give a very brief overview of the most important changes which will affect the aviation industry:

No Device Allocation / Tracking without permission

how-does-ppc-tracking-workConcerning the aspect of device allocation with the intension to re-use for consumer analytics, this won´t be allowed, even in an anonymised way, without the explicit permission of the user beforehand. This means that every user must be informed via text message about the tracking request, with the option to decline (Opt-out). This will create a high effort to ensure this pre-notification and additionally will probably reduce also the penetration rate as it is obvious that some users won´t allow to use their allocation data for any other purpose than their own location services.

Worldwide validity

worldwideA very important change is that this directive hast to be applied by all companies offering services in the EU. Instead of the past situation, where the county member´s data privacy legislation came into account where your corresponding headquarters was allocated in the EU, this will create stability in terms of a unique regulation for all county member states. In addition, every company from the U.S. to China (or anywhere else) must apply this data privacy rules when offering services in the EU. This is a huge advantage to ensure equal competition with European companies.

Higher penalty fees

money-fine400x310Also the fines for violation against this regulation have been increased within this directive with up to 4% of the yearly revenue or a maximum of 20 Million Euro. If you wondered until now why you should pay attention to this regulation, now you know. These fines could extremely harm your business either you are a small vendor, or a large company group. The commission also makes no difference here whether the violation is caused by the head company or any subsidary of a company group.

How to react?

As this EU law came into force in May this year, all respective companies / institutions have two years’ transition phase until May 2018 to apply these rules. The EU commission suggest for bigger companies also to ensure internal data privacy officers taking care for the appliance. Specifically for airports it is quite manageable, as they rarely obtain data from passengers directly with some security relevant exceptions. Just in case you already have installed, or are thinking about, passenger tracking technologies to measure waiting times at security, or to get insights about retail behaviour: be careful. The concept to use the passenger´s device to do so won´t be a practical way in the future.

eudpcIf you decide for Amorph Systems, all our solutions are compliant with the upcoming laws and regulations. With our unique forecasting technology, we make sure that you won´t lose analytic capabilities and predictive insights about passengers and consumers and all this without tracking them. You want to know how? Then just ask us under and we will be happy to assist you. I