In these days planning at airports gets more and more complex. Different possibilities of applied processes and technologies have impact to the productivity of your infrastructure and resources. The important thing is not to implement by best guess, but to have accurate forecasts to rely on. Imagine know to have the opportunity working with a solution which is easy to use, so everybody can learn working with it. Planning was never this easy before and changes can be applied in real-time to elaborate and discuss results during a meeting or session.
Airport Planning Solution
AMORPH.aero Planning Solution optimally supports your daily work as an airport operations planner. Planning Studio allows you, between others, to evaluate changes in your terminal infrastructure in order to support the increasing number of passenger, determine optimal number, location and position of passenger process points, identify the ideal passenger flow to maximize your retail revenues, generate the long-term resource planning, identify optimal stand and gate allocation from the transfers point of view, etc…
Planning based on fast simulations, using on-scale terminal layout
Very easy and straightforward airport model editor
Evaluate terminal infrastructure changes
Generates optimum resource allocation to meet target KPIs
Just download, request a license and you are ready to easy and accurately plan your terminal operations.
Create your layout
The Studio allows you to create, edit and evaluate planning Projects. AMORPH.aero takes into account the exact terminal layout and comes with an easy, but very accurate, on-scale, multi-level terminal model editor. It’s very simple and fast to create your terminal model. In just a few hours of modeling your airport is ready for planning.
The core of solution is the detailed passenger flow simulation engine, proven to be the fastest available on the market. It executes with high speed (aprox. 1 min for a whole peak day with over 100.000 passengers per day) the agent-based passenger behavior-oriented pedestrian simulation model of your airport.
In order to compare different planning scenarios you can easily create scenarios within the built layout of your terminal. There you can import a new or edit an existing flight plan, as well as flight transfer tables or resource allocation for check-points.
Detailed reports support you in understanding the analysis results. The systems comes with passenger flow report, resource utilization and resource demand, waiting time and queue sizes, at each process point. Detailed process interdependencies and connection reports are also available. We continuously add new reports, based on our customer feedback!
Airports worldwide face significant growth figures in passenger numbers. IATA (International Air Transport Association) expects 3.8 billion passengers traveling by 2030. For airports, this leads to a challenge, providing the required infrastructure for smooth passenger handling. Airport expansions and infrastructure programs need to be planned years ahead. In the meantime, it is necessary to ensure the most efficient use of resources and facilities. Especially during the day of operations, efficient handling of resources depends very much on updated information and the capability to react to sudden changes. Empowering operations to plan ahead for the upcoming hours, Amorph Systems is the first provider of operational simulations, forecasting what is going to happen in the whole terminal environment. This keeps operations managers in the driver seat of their decisions to prevent disruptive situations before they occur.
Helsinki Airport, operated by Finavia Corp., is Finland’s main hub and a strong transfer connection between Asia and Europe. Due to its geographical location, Helsinki is the quickest route between Asia and Europe, serving several routes to Japan, China, Thailand and others. 18 million passengers travel via Helsinki Airport. Based on this growing demand, Finavia has plans to extend in the future he airport capacity to handle more than 30 million passengers per year. Helsinki Airport has not only ambitious plans to grow, in parallel they want to offer a first-class service to their passengers. Keeping waiting times at security at a minimum, establishing easy wayfinding and inspiring areas to spend time, Helsinki is creating a key differentiator to ensure continuous growth in the future.
Amorph Systems in Stuttgart, Germany, has proven to be a trusted international partner offering professional software solutions and consulting services for air and ground transportation, logistics and high-tech manufacturing. Its portfolio includes advanced control, simulation, forecasting and optimization solutions, allowing our clients to better manage and plan their business operations. Besides the state of the art control and modeling techniques, these solutions require sophisticated visualizations and user interfaces fully integrated with the customer IT systems. With AMORPH.aero, Amorph Systems offers an aviation specific platform tailored to the needs of airports, from planning to operations, taking the rising amount of available data into account.
The AERFOR-Project is granted within the European Union’s HORIZON 2020 SME Instrument phase 2. The main targets of the project are to show the capabilities of AMORPH.aero, the operational simulation platform, to airports and to develop AMORPH.aero into an innovative standard software solution for further and strengthened commercialization within the European and International market. Various partners from the aviation industry such as Finavia, Fraport AG, Zurich airport and the DLR are part of the project.
Finavia was the first AERFOR trial partner. The project in Helsinki consisted of various areas from operational simulation to support the terminal operations managers, to planning solutions for short-, mid-, and long-term planning. The base installation of AMORPH.aero at Finavia helped to further standardize the solution and implementation process. With additional functionalities, the project achieved to set-up a groundbreaking solution which is the first of its kind. In the future this will include also various use-cases on top of operational control, like advertising and retail and thereby, Amorph Systems and Helsinki Airport together will show the full capabilities of AMORPH.aero.
See what the participants say about the project:
“The installation at Helsinki Airport has shown the full potential of simulation through all stages of operational and planning processes. We are delighted about this fruitful partnership with Finavia, which shows a similar mindset in being creative and innovative. Finavia wants every day to improve life for its passengers, so we do for our customers. The created solution is a milestone and will play a key role at Helsinki Airport to improve their daily operations and in a long-term, by added flexibility, a significant business value. Together we already made an impressive journey and I am very curious about what is going to come in the future.”
Andreas Hofmann, Director Business Development at Amorph Systems.
“From the outset, it has been a very ambitious journey with the purpose of building us a capability to see into the near and more distant future, and utilize this capability for better capacity planning, resource allocation, terminal operation and more relevant passenger communication. To fulfill these expectations across multiple dimensions would not have been possible without the committed and highly talented Amorph team, with whom we had the privilege to work with. Now, we have a strong solution running, with a truly inspiring roadmap that will hopefully take the Helsinki Airport experience to new and unseen heights.”
Eero Knuutila, Head of Service Development at Finavia
Space limitation is one of the most important topics for the airport industry. According to IATA passenger forecasts, passenger numbers will double over the next 20 years. So even if we know that this growth will not be steadily rising and distributed equal among all regions, it will have a heavy impact on the existing capacity of many airports. So two of the main questions to ask are:
Is an airport physically and legally able to grow and not restricted yet?
If yes to question 1: When are new facilities really needed so when to start extension projects?
The timing is important as no one wants to waste funds in already built but not yet needed infrastructure as well as miss revenue because of too late finished extensions. Financial crisis back in 2007 brought some turbulence into those master plans, especially at some European airports. Many of them froze or postponed their extension plans, as the calculated ROI was no longer valid. They first needed some clear signals from the market to recover. The hard decision again is the right timing to restart the extension engine. The risk takers are now lucky to be in time, but all others are facing severe problems as the recovery process is getting faster and passenger amount are increasing continuously.
Cargo rates, who have been always seen as a pre-indicator for passenger volumes stabilized and start to grow again and even more: passenger growth even lagged cargo rates and recovered faster.
Now for some airports it is foreseeable: for the next years, the existing infrastructure will be working under heavy pressure as terminal capacities create a bottleneck situation.
But there comes something positive with this painful outlook:
Challenging conditions can stimulate the innovation process.
Why? The fact of not being able to change the surrounding conditions creates creativity and flexibility to deal with the existing in the best possible way. Some call this optimization. It´s up to the management then to set the framework for innovation to take place.
I remember pretty well in the past, working as a data analyst, I once discovered decreasing throughput rates at security checkpoint. Confronting the responsible manager with this, the answer was not like I expected: “Don´t make this public.” he said, “Otherwise we would be forced to build more security lanes to handle the demand. We can´t afford this”. I was confused as I thought more about: “Hey, let´s go out there and find out why this is happening and how we can change it”. People are sometimes not acting in aspect to take the change as a challenge. If you do so, you will find tons of topics to improve. Now beside process related improvements, data driven optimizations are getting more and more important. The big data hype is in everyone´s ears and yes, smart solutions are needed to step through this mess of data. Otherwise your data analysts will soon get flooded with requests they can´t fulfill because of the wrong tool-set, not empowering them to create fast and accurate results.
Data Exploration and Collaboration
Not only since Google, Amazon and co. we all know: data is the key! Data availability plays an important role in particular in the aviation industry as well. Compared to other industries, the amount of stakeholders make things more complex and planning a long lasting process. This requires a general commitment on conditions and purpose between each other’s. The biggest step is to convince everybody in place, that only with collaboration they will succeed. Most airlines are not able to survive without their home base and vice versa. Even federal institutions, although they always neglect, profit from a prospering airport. So why don´t they share data and analytic competences? The analysis of already available and future required data is important to ensure competitiveness and deliver first class services now and in the future. Once the necessity has been established and agreements are set, this opens the door to a wide range of possibilities to learn and optimize the whole process chain. In the end, it is the passenger who will benefit from optimized processes and an even more passenger-centric communication.
State of the art Technology
Therefore, let´s have a realistic view. Google glasses & co. won´t bring terrific changes to the aviation industry. This might look sexy to some technical directors, creating the image of an innovative company. The real innovations are others and some smart companies like Amorph Systems are already working on it. One of the key drivers of BI in the past and in the future is about empowering people to speed up their decision process. Analytic tools are getting more and more visualized, real-time data fed and easy to use, so Amorph Systems applications are.
The clue with their products is: they are stable and fast running so they can be used for operational purpose as well as for analytic research. You will never work disconnected again. Planners and Operational people can work with the same interfaces and tool-set to increase the whole process.
With the platform Amorph.aero you can run passenger forecasts for all required points of interest in your airport, in operational mode. This creates visibility and enhances reaction time for operational managers to adopt their processes and resources to upcoming changes. Integrated with What-If Simulation functionality, end-users are able to check their adjustments first before bringing them live. This will enhance workforce productivity for airports and all involved stakeholders, reduce waiting times for passengers and as a positive effect improve the retail revenue.
Installed at Frankfurt Airport this is part of an innovative approach in the BI strategy of the airport. Frankfurt airport was one of the first in the industry exploring this Big Data challenge, containing real-time BI with our agent-based simulation.
Focusing on security checkpoints, Frankfurt Airport managed to increase capacity up to 15% by using operational passenger flow forecasting.
Beside that we now that every airport is unique. With our simulation and optimization experience and the business know how about airport and terminal operations we create value to your business by integrating your individual requirements and needs into a tailored solution.
If you want to learn more about our products and services don´t wait, get in touch with us at:
For the most of us, the summer season is the time we are looking forward to. This period means normally having vacation, travelling, spending time with the kids and just recharging the own batteries. But: the summer time is also the high season for airports and airlines. In those weeks, when everybody else is looking for relaxation, especially airport ops people are under high pressure. For example lots of European airports face their maximum capacity during this time. This means a lot of stress for the Terminal Ops, as they are responsible for safe and fluent operations in the terminal. Stress is something individual and there are multiple factors that creates this stress, but there are also ways to handle it. I think it is very important not to neglect things and go over these factors as continuous stress can easily lead into depression or burn-out. Thus an employer should do the best he can to support their people, especially those facing the customer. Every passenger will acknowledge if, even in a stressful situation, he has been treated with respect and patience. So after the summer break, there should start a lessons learned phase, what to improve and how to support operations.
To be honest: It all starts with a good planning. Summer peaks are like Christmas, they are not really surprising. Only some conditions might change, but the peaks will keep the same.
To evaluate those changes you don´t have to be Merlin or looking into a magic glass bowle.
Therefore, the right tools can help you to get things done in an easy and accurate way. The times when planners had to work with multiple systems, spreadsheets and heavy engine simulations that took weeks to get some results are over. Smart planning tools can assist everybody to have a look on changing ressources, capacity constraints or new procedures. Ideally this planning system is connected and able to communicate with operational tools to hand-over scenarios and their results.
Based on the evaluation from the planning department about the upcoming summer, processes have to be set-up to meet the customer requirements and the own service levels during that time. This means: planning with higher amount of staff for check-points, defined steering actions to handle overflows as well as special offers for travelers.
It is very important to have a look at the passenger profile which might be different in that period than others. Probably first-time flyers and families are not that fast at security than business & frequent travelers. This affects throughput rates at security with a negative impact on the maximum capacity. The other side is that those passengers have special needs which an airport should prepare on. Frankfurt airport for e.g. introduced several offers for kids in combination with the federal police of Germany to make travelling smoother and an interesting event for kids. All this together is a big challenge to cover, but not unattainable.
Now when talking about Smart Planning you could think now it´s all fine, Ops people don´t have to be worried at all. The problem during the operational day at airports are the deviations from the plan. Already little delays like e.g. two 747, one too early the other too late and thereby both coming at the same time can cause heavy trouble. When talking with operational people one of the biggest stress factors is uncertainty during their shifts. Being always in a reactive mode, acting as a fire fighter to deal with upcoming issues when they occur is a permanent pressure situation. But it doesn´t have to be like this: Predictive analytics can reduce stress by forecasting passenger flows. These forecasts help Ops people to handle topics long before they are going to happen.
I remember exactly when working myself for Frankfurt airport, people told me that they feel brutally lost with upcoming delays, not knowing about the effects on the landside and the inherited passenger flows. This created stress upfront when ops people saw just by numbers to face a busy day. By integrating predictive technologies and tools these eliminate the feeling of uncertainty and create situational awareness. After having installed such a solution at Frankfurt airport, terminal control said that compared to the past now they are relaxed even when passenger numbers grow to new high-time peaks.
Now Total Airport Management (TAM) is in discussion since years and would mean that everybody in this complex business environment shares data and information. Planners, Operations, Airports & Airlines, Federal Police and Customs, Handlers, …
And yes, things are moving in this direction and collaborative work already begun. There are some good examples of those in the industry. To make this dream come true it´s important to choose the right technology behind which supports this demand and is able to scale up as the specific airport and it´s players need it.
Therefore we created the AMORPH.aero collaborative platform. This platform enables all parties to work on their tasks like planning scenarios or operational actions and share them with each other to update the whole process chain. The aim is always to optimize the ecosystem airport, based on the latest available data.
If you need more information about the collaborative platform, and the inherited solutions please contact us at email@example.com We will be glad to hear from you and probably you will be surprised what we can do for you.
A plan is a plan … and planning at airports is complex and determined by a large variety of partners and constraints. While effective planning of resources and future capacity constraints is very important still there is flexibility needed on the day of operations. Keeping the balance between planning and operational flexibility is easier said than done. For the full power at Day of Ops, operational decision making is an important task. Talking to operational people makes clear why. I once asked someone from terminal operations about a typical day and he just said: ” You have changing passenger behavior, different delays every day and daily disruptive situations to react on, so I can definitely say that every day is different, but not according to the plan!”
What does that mean for operations?
Just imagine the following situation: Monday morning 07 A.M. in front of the immigration desks at an airport. As it was suspected to be a normal Monday morning, the surprise is even bigger seeing a mass of passengers and the hall starts running full. Everybody is doing it´s best to handle the crowd, but finally it took about 60 minutes waiting time for the passengers.
After the day passed by, administration is working to analyze the root causes for this disruptive event. Finally they found out: One A380 has been delayed and a 747 came too early. This is normally nothing special, but in this case they overlapped with other flights within a peak. Therefore there had been additionally 700 passengers on top of this existing peak.
Now after knowing what happened, the discussion starts how to be better prepared for such situations in the future. Planning department states, that these events can´t be planned as they change from day to day. Operations department argue that if they would have the possibility to foresee some hours before they could start to work on preventive actions. Additionally they would also need transparency about the consequences of chosen actions.
The positive outcome for plannings is to reduce the gathering of the unpredictable. There are parameters which will change every day so why not concentrate on those parameters you can really predict and set the frame-set for operation how to react if disruptions occur.
What about a solution where you can see all changes of inbound and outbound flights, the dependencies between process points, the effects of different passenger behavior, the results of passenger flow actions. Wouldn´t this be the chance to react always according to the actual demand upcoming for the next hours?
Based on our high-efficient simulation engine, Amorph.aero is able to assist live on all flight schedule changes to create the transparency needed for in-time reaction to prevent disruptive situations. With our proven solution what-if scenarios can be applied to evaluate the results of different actions to balance the passenger flow. Following our slogan “Foresee – Decide – Inform” our system empowers airport operations to boost their workforce productivity.
Do you think this could be useful at your airport as well? Don´t hesitate to contact us and we will get in touch with you personally to talk about further details.
On March 22, terrorist attacks at Brussels airport have been a sad and incomprehensible incident which caused a shock for all of us. I am still in deep thoughts to the effected relatives, friends and all citizens.
Working in the aviation industry we know that airports and aircrafts are suspected targets for terrorists which leads automatically to the discussion of the adequate safety and security measures.
Security standards like in Israel with several pre-controls and observations, are always seen as the highest standard to protect passengers in the airport environment. Currently this or at least some similar procedure is applied at Brussels airport for the time being. Other airports do currently not seem to have raised their security standards nor the responsible police units claim to require this. The 100% approach is not feasible. We all know that this can always happen again. But maybe it is the right time for every airport to challenge the own procedure together with the responsible governmental units according to possible improvements.
In the end this will be a very complicated assessment between security and continuous flow and capacity at airports. In any case it makes sense to proof how new security standards can be applied without loosing operability. By simulating these new procedures, this can help to get a clearer picture about the effects and results when new processes shall be integrated into the existing flow. We from Amorph Systems will be happy to help when it comes to analyzing future capacity at airports.
After the decision of the referendum in UK to leave the European Union, one big question is also about the future impact on the Aviation industry. The dramatic drop of Airline shares during the past weeks show clearly, that the Brexit is not only troubling UK Airlines and Airports, but also European ones.
There are sveral constraints which will effect the Aviation market by this decision. First of all it should be the main target to establish as soon as possible an outlook for the economy about the next steps to go. Securing the state-of-the art thereby seems to be the best outcome for all participants.
The European Common Aviation Area (ECAA) is the agreement initiated in 2004 to grant access to the European Aviation market to the EU member states and it´s neighbours part of this agreement. Currently this includes 27 states which profit from ECAA being the regulatory instance in negotiating flight regulations between ECAA and other states and territories. Getting back to ECAA seems to be the most reasonable way for UK as this would grant access to the single european sky and economic market. In this case UK would have to align with EU principles defined to join the ECAA as it has done with other members, not being part of the EU (e.g. Norway). A strong economic cooperation and probably also the freedom of movement could be set as pre-conditions for this agreement which could lead to recurring discussion about immigration to the UK. Additionally by not being a EU member state, UK lowered now their own position as only EU members are able to have influence on the policy applied by ECAA.
Bileteral agreement with EU
For sure the UK could also set-up a bileteral agreement with EU to negotiate about the aspects of air transport like the “Swiss model”. This would require the willingness of both parties to do so and could end up in a process taking several years to come.
Beside this, UK must also renew agreements with other air traffic regions like the U.S. which was handled in the past by ECAA in mission of it´s memeber states.
Single Agreements with each member state
A possible Option, but pretty unlikely to come, is the negotiation with all single EU member states about the principles of air transport. This process would be very time consuming and can´t be the way to go forward. On a political aspect this would also neglect the EU and it´s existing bodies and agreements which contradicts the aproach of the past years.
…unless there is a clear way and signals by both, the UK governement and the EU comission about the preferred way to go forward. So far, the market will keep volatile and unstable, effected by this uncertainty caused by the general economic conditions and the currency rate of GBP to EUR. Actually both, the UK and the European market will suffer regarding passenger numbers and freight volumes in a time of recreation after the last downfalls after the financial crisis.
In the high-tech manufacturing industry it is quite normal to measure every tiny little step a product is in process. Every machine, sensor, system is sending data which can be used to analyze and optimize the current production process.
As airports are like big factories with different process steps and stakeholders the aim is still the same, to get data about those activities. In some cases like baggage handling systems this works quite well, others face a severe problem: the human factor. Most of the landside processes are driven by passengers using infrastructure and services. They don´t act like pieces on an assembly line which is good for the individual, but bad for airport operators that have to deal with.
According to the statement “You can´t handle what you don´t measure” there is for some years now the trend to implement measurement solutions on airports to gain more and more data about these process steps and support terminal operation processes.
Looking at the available techniques and the costs of implementation, it is necessary to have a look at detailed use cases, to decide what and where to install. The bandwidth of technologies vary from WiFi passenger tracking, camera-based people counting to thermal sensors and so on…
Comparing all those available technologies most managers will decide for the solution with the highest business value with respect to the supplied use cases. One fact is always stated wrong I would like to point out:
You can´t use them for operations!
But let´s first have a look on the beneficial side of passenger counting and tracking.
First of all there is a definite value in gaining data of the landside process steps in order to enrich the analytic opportunities. Combining this with your already existing data allows business analytics to get a bigger picture of dependencies especially between airside and landside processes. As a result, planning departments are able to work more in collaboration, understanding more clearly the effects of the various changes for the whole system.
Measuring the overall performance of airports with a lot of KPI´s reflecting different process responsibilities, these data are essential for QM. Measured or calculated KPI´s like waiting times, dwell times, throughput are standard parameters for the performance and quality of landside processes at Airports. They are getting even more important as retail claimed to be the most significant profit contributor for bigger airports. Every minute lost in a queue means a loss of revenue to retail and subsequently a loss of profit for airports.
Improving daily operations
Another aim of measurement technologies is to help airport / terminal operations to improve their daily business. This can work by learning from past experiences how deviations influenced operational processes. This is quite comparable to the business intelligence aspect in order to optimize the passenger process by analyzing historical data. As every day is a bit different, this gets soon very complex and does only slightly help operational people in their daily business.
However, measurement technologies can only show what is happening now – but then it is already too late.
If airport operations want to work in a preventive mode, they must act pro-actively to manage changes before disruptions even happen. This requires another technical approach.
Ideally terminal operation managers should work with forecasted passenger demand to have time for scenario decision making and stakeholder communication. The measured data is then just the quality assurance of these forecasts.
The specialty of an agent-based solution to prepare this forecast is the flexibility to integrate every relevant parameter according to real passenger behavior. This capability allows to forecast also waiting times, dwell times and connectivity, something which is not possible just with mathematical optimization.
Amorph Systems is currently the only provider of such a fast agent-based solution, able to run a whole operational day under one minute. The high quality of these outputs ensure that operational managers have always the best data available to create a great passenger experience – and that´s all that matters at the end.
Amorph Systems is delighted to announce the start of their EU-funded project “AERFOR” at 1st of November 2016 which is granted within Horizon 2020 SME Instrument phase 2. Horizon 2020 is the biggest EU programme for research & innovation with 80 billion Euro spent between 2014 – 2020. This flagship programme of the EU aims to bring innovative ideas from lab to market to ensure global competiveness. Especially through a dedicated SME instrument, Horizon 2020 funds high-potential innovation, which offers seamless business innovation support under the section Societal Challenges and the specific part Leadership in Enabling and Industrial Technologies (LEITs).
Selection of Excellence
At the call Amorph Systems participated there have been lots of companies sending their ideas and businesses how to improve within the variety of different areas offered by the EU to support. The acceptance criteria were high, but Amorph Systems managed to be under the 5%, or within the 48 out of 969 companies, that have been selected. The Horizon2020 commission highlighted especially the excellent preparation and foreseen impact of the innovation provided by Amorph Systems on the European market towards global challenges.
The idea of AERFOR – Advanced Forecasting System for Proactive Airport Passenger Flow Management
Airports, especially in Europe, are facing a common problem of increasing passenger numbers versus limited space and capacity. In the long term, new infrastructure must be built to cover this demand. Until a new building is up and running it takes years’ where the existing capacity should be used as efficient as possible. This requires smart and innovative approaches which enhance of operating on the highest possible productivity.
During the last years, the engineers at Amorph Systems developed the innovative software product AMORPH.aero. For airport operators, the AMORPH.aero software continuously forecasts passenger flows in airport buildings for a certain period (24 hours forecast in a rolling mode every 3 minutes). The system has been developed for the reference customer FRAPORT and is very successfully implemented in the large airport of Frankfurt since summer 2011. Because of the great success of AMORPH.aero at Frankfurt airport and very positive feedback from several big international airports, AMORPH.aero shall now be further developed to a fully featured standard software product and established successfully into the European and International market.
AERFOR Phase 1 – Feasibility Study
Therefore, as a first step, during timeframe from October 2014 until February 2015, Amorph Systems conducted a feasibility study including a business plan for AMORPH.aero that clearly defines the conditions, strategy and measurements for the going-to-market and business development.
During the creation of the feasibility study for AMORPH.aero a lot of know-how about the market and business situation as well as the requirements according to forecasting and prediction solutions within airports were collected and thus a sound technical concept and business plan have been created.
Aerfor Phase 2 – Preparation for Commercialisation
The next step consists in realizing this business plan and bring the AMORPH.aero solution successfully to the European and international market. Especially winning pilot customers will be one of the most important targets to be reached within the next 2 years.
Benefits for Airports
As part of the implementation at a customer side there have been identified several benefits, which lead to a monetary and quality improvements:
Accurate and always updated information of future passenger flows in the entire airport to prevent future problems. This information can be used for the reduction of waiting times at check points by means of active interventions (e.g. flight gate changes, bus gate changes, active re-routing of passengers through changes in route indications, etc.).
Optimization of resource capacities (e.g. personnel at process points) and thereby significant cost savings.
Better use of available resources and by that the possibility to reduce, to delay or to completely avoid investments in infrastructure (e.g. omit construction measures).
Fast and right-on time plan adjustments in case of flight delays or other disturbances in the airport operation.
Significant increase of customer satisfaction through the possibility of proactive control of passenger flows and avoidance of queuing at service points.
Increase of retail sales through “relaxed” passengers and active control of passenger movements.
The utilization at airports depends strongly on the internal procedures with other stakeholders like Federal police and security companies. In general there is a rising demand to interact within Airport Operational Control Centres (AOCC) between all relevant parties. Therefore, it is strongly necessary to work on common data for planning and operational decision making.
Based on our innovative approach to support the interactive decision process at airports, we are proud to be part of the European framework for research & innovation to make Europe smarter to ensure European companies deliver first class technology to the world.
If you want to learn more about our AERFOR project, please don´t hesitate to get in touch with us.
Since some years, device tracking technologies flood not only but also the aviation market to get insights about consumers. Whether you are visiting a shopping centre, your supermarket or an airport flying from: if you carry on your smartphone, your data is used to get insights about your behaviour. This information is normally used for analytics and optimization of offerings & services. Supermarkets are testing their campains by getting insights how successful certain product placements are. In the aviation world mostly airports try to evaluate dwell & waiting times at certain check-points. Now this could be over soon!
During May this year, after quite a long working period over years, the new directive for data privacy & protection (GDPR) EU2016/679 passed the European commission. This law which intense to protect the private user data in the digital world, could change the before mentioned use cases dramatically. The industry has two years’ time until May 2018 to adopt to these new regulations and requirements to ensure the data privacy laws.
Let me give a very brief overview of the most important changes which will affect the aviation industry:
No Device Allocation / Tracking without permission
Concerning the aspect of device allocation with the intension to re-use for consumer analytics, this won´t be allowed, even in an anonymised way, without the explicit permission of the user beforehand. This means that every user must be informed via text message about the tracking request, with the option to decline (Opt-out). This will create a high effort to ensure this pre-notification and additionally will probably reduce also the penetration rate as it is obvious that some users won´t allow to use their allocation data for any other purpose than their own location services.
A very important change is that this directive hast to be applied by all companies offering services in the EU. Instead of the past situation, where the county member´s data privacy legislation came into account where your corresponding headquarters was allocated in the EU, this will create stability in terms of a unique regulation for all county member states. In addition, every company from the U.S. to China (or anywhere else) must apply this data privacy rules when offering services in the EU. This is a huge advantage to ensure equal competition with European companies.
Higher penalty fees
Also the fines for violation against this regulation have been increased within this directive with up to 4% of the yearly revenue or a maximum of 20 Million Euro. If you wondered until now why you should pay attention to this regulation, now you know. These fines could extremely harm your business either you are a small vendor, or a large company group. The commission also makes no difference here whether the violation is caused by the head company or any subsidary of a company group.
How to react?
As this EU law came into force in May this year, all respective companies / institutions have two years’ transition phase until May 2018 to apply these rules. The EU commission suggest for bigger companies also to ensure internal data privacy officers taking care for the appliance. Specifically for airports it is quite manageable, as they rarely obtain data from passengers directly with some security relevant exceptions. Just in case you already have installed, or are thinking about, passenger tracking technologies to measure waiting times at security, or to get insights about retail behaviour: be careful. The concept to use the passenger´s device to do so won´t be a practical way in the future.
If you decide for Amorph Systems, all our solutions are compliant with the upcoming laws and regulations. With our unique forecasting technology, we make sure that you won´t lose analytic capabilities and predictive insights about passengers and consumers and all this without tracking them. You want to know how? Then just ask us under firstname.lastname@example.org and we will be happy to assist you.